Generate Mobile App Financial Projections in 60 Seconds
Mobile app revenue depends entirely on your monetization model. A freemium app with 2% paid conversion and $9.99/month pricing needs 50,000 monthly active users to generate $100K ARR. An ad-supported app needs 10M+ monthly impressions to generate meaningful revenue at $5-15 eCPM. The numbers that matter most are user acquisition cost ($1-5 per install from paid channels), organic growth rate, and the conversion funnel from download to paying user.
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How It Works
Three steps to your mobile app financial projections
Describe your business
Tell us about your business model, revenue streams, costs, and growth expectations.
AI builds your projections
Our AI generates 5-year financial projections with income statement, cash flow, and key metrics.
Download and share
Export your projections as PDF or Word. Share with banks, investors, or your team.
Sample Output
See what mobile app projections look like
Sample projections for a mobile app business based on real industry benchmarks.
Business Overview
FitLog is a workout tracking app built by a two-person team (iOS developer and UX designer) based in Chicago, IL. The app targets recreational weightlifters who want simple, no-nonsense workout logging without the social features of competitors. After 8 months in the App Store, FitLog has 12,000 monthly active users, a 3.2% free-to-paid conversion rate, and $8,500/month in subscription revenue ($5.99/month or $49.99/year). The founders are raising $500,000 to hire two engineers, launch an Android version, and scale paid acquisition.
5-Year Financial Projections
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Monthly Active Users (MAU) | 35,000 | 110,000 | 280,000 | 520,000 | 850,000 |
| Revenue (Subscriptions + IAP) | $145,000 | $520,000 | $1,380,000 | $2,600,000 | $4,350,000 |
| User Acquisition Costs | $85,000 | $220,000 | $480,000 | $720,000 | $1,050,000 |
| Net Profit | -$180,000 | -$45,000 | $310,000 | $680,000 | $1,250,000 |
| Paying Subscribers (End of Year) | 1,800 | 6,200 | 16,800 | 31,200 | 51,000 |
Key Financial Metrics
Free-to-Paid Conversion
3.2% → 4.8%
CAC (Paid Install)
$2.80
LTV (Paying User)
$42
Monthly Churn (Subscribers)
8% → 5%
Full projections include cash flow, balance sheet & more
Everything in your mobile app financial projections
5-year revenue forecast
Year-by-year revenue projections based on your pricing, growth rate, and market size.
Expense breakdown
Detailed operating expenses: payroll, rent, marketing, materials, and overhead by category.
Profit & loss statement
Complete P&L with gross margin, operating income, and net profit for each year.
Break-even analysis
Know exactly when your business becomes profitable and the revenue needed to get there.
Done in 60 seconds
Not hours with spreadsheets. Answer the questions and get investor-ready projections instantly.
Bank & investor ready
Formatted the way SBA lenders and VCs expect. Submit directly or customize first.
Mobile App financial projections FAQ
How do I project revenue for a mobile app?
Start with your download-to-active-user conversion (typically 20-40% of installs become MAU), then model your monetization funnel. For subscriptions: MAU x conversion rate to paid x monthly price. For in-app purchases: MAU x purchase rate x average transaction value. For ads: daily active users x sessions per user x ads per session x eCPM / 1,000. Most consumer apps see 2-5% free-to-paid conversion for subscriptions and $5-$15 eCPM for ads. Break down organic vs paid user acquisition separately, since their CAC profiles are very different ($0 organic vs $1-5 paid).
What metrics do investors look for in mobile app projections?
Investors focus on five core metrics: DAU/MAU ratio (measures engagement, 20%+ is good for non-social apps), retention curves (Day 1 retention above 40%, Day 30 above 15%), LTV:CAC ratio (3:1 minimum), monthly revenue churn (under 8% for consumer subscriptions), and organic vs paid user mix (heavy paid dependency is a red flag). They also want to see your App Store conversion rate (impression to download, typically 3-8% for paid search) and payback period on acquisition spend (under 6 months for consumer apps). Show these metrics in your projections, not just top-line revenue.
How much does it cost to build and launch a mobile app?
Development costs range from $30,000-$80,000 for a single-platform MVP (iOS or Android) built by freelancers, to $150,000-$500,000 for a polished cross-platform app with backend infrastructure. Ongoing costs include Apple Developer ($99/year) and Google Play ($25 one-time) fees, server infrastructure ($200-$2,000/month scaling with users), and analytics tools ($0-$500/month). Marketing and user acquisition typically costs more than development by Year 2. Budget $1-5 per install for paid channels (Apple Search Ads, Google UAC, Facebook/Instagram) and 3-6 months of spending before your CAC and LTV data becomes reliable enough to scale.
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